‘Never Cattywampus’: Yankee Home Improvement owner Ger Ronin says quality workmanship is company mission
CHICOPEE — Yankee Home Improvement’s work is “Never Cattywampus.”
Cattywampus?
That’s a word used by the Chicopee-based company that provides window and door replacement, bath remodeling, roofing, siding and gutters.
“‘Never Cattywampus’ means that we see to it that every job is right side up and on the level,” explains Ger Ronan, president of Yankee Home Improvement. “After more than a decade in business, we developed a reputation for quality workmanship service.”
Yankee’s core values are integrity, responsibility, excellence and listening to the needs of clients.
The business’ mission is to provide high-quality, trustworthy service that has been at the heart of the Yankee Home Improvement organization from the beginning.
Ronan moved from Ireland years ago to find success in America. While working hard to build a career, he was ripped off by a home contractor for $2,500. The impact this experience had on him provided the driving force behind beginning a home improvement business that people could trust and rely on for life.
He began Yankee Home Improvement to offer customers a trustworthy, worry-free experience with top-of-the-line workmanship and service; the business uses state-of-the-art technology and techniques and guarantees services.
At Yankee Home Improvement, employees understand the stress that comes with hiring a contractor the client does not know, Ronan says. That’s why they have made it their mission to go above and beyond for every one of their clients in the Western Massachusetts and Connecticut area.
“As Yankee began to experience incredible growth, it was suggested that we come up with a memorable tagline that could embody those values,” Ronan says. That’s when “Never Cattywampus” was first used.
“It began as a crazy slogan for a three-month marketing campaign, and it stuck,” he explains. “People started talking about it on social media or when we would see someone out and about. It came to epitomize the ‘Yankee Way’ so much that we decided to go ahead and trademark the slogan. Now you’ll even see it on bumper stickers from time to time.”
Yankee Home Improvement is open weekdays from 8:30 a.m. to 8 p.m. and Saturdays from 9 a.m. to 2 p.m.
“We go above and beyond to exceed your expectations. That’s how we became the most-referred contractor in New England,” Ronan says.
For more information about Yankee Home Improvement at 36 Justin Drive, Chicopee, call 413-362-7631 or visit the company’s website, yankeehome.com.
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